6 Concepts to Strengthen Your Social Media Marketing Skills

Looking to get your social media marketing abilities in tip-top shape?  Align with these 6 concepts and you’ll be on your way to making an impact in your business. Just like in any profession, the only way to get better at something is to practice. You can read up on […]

the key to building an audience

the hatrix

Hug Your Haters by Jay Baer | Book Notes

  Customer Service is the New Marketing (Hug Your Haters book review) Using consumer complaints to drive business   This month’s article will briefly overview some of the learning’s from a book I recently read by Jay Baer, titled Hug Your Haters.  The term “hater,” in this article will refer […]


Planning Content for Thanksgiving + Top 5 Holidays for Recipe Searches

How Connected Cooks Are Getting Ready for Thanksgiving “I have all these ingredients, I’m just not sure what to make.”  Or, “I want to make something that will impress my _____.”  How about, “How do I know when it’s done?”  If any of these sound familiar to you, then you […]

top 5 holiday recipe searches

hatch match entry - ingredientsofafitchick

Social Media Marketing Plan: Start to Finish

Hatch Chiles Social Media Campaign overview About six months ago, I decided I wanted to grow peppers.  I had no idea what I was doing, but had some friends who have grown peppers very successfully.  I was a complete newb to the common gardening jargon like, acidic soil, germinate, full […]