3 Action Steps to Know Your Audience


Building relationships and speaking to your customers, One-to-One, is the best way to get your message heard.  But, how do you build these relationships or know how to talk to your customers and prospects, “one-on-one?”

Here are 3 quick steps you can take to know your audience better:

Step 1: Find 5 Facebook Pages related to your business

Step 2: Find 5 Topics / Articles that people are talking about, related to your product or service

Step 3: Find 5 Topics that are not specific to your niche, but common conversation in the industry.

*Once you have this information together, you will be better equip to have conversations, offer suggestions, and know whether or not a customer is right for the product or service you offer.  See the example below for some ideas on what this would look like…

what does my customer really look like

Here is an example niche: Fresh Food Delivery

Facebook Pages:

  1. https://www.facebook.com/MelissasProduce
  2. https://www.facebook.com/farmfreshtoyou
  3. https://www.facebook.com/theplated
  4. https://www.facebook.com/thefruitguys
  5. https://www.facebook.com/zenfoods

5 Related Topics:

  1. Organic Produce
  2. Juicing
  3. Meal Planning
  4. Diet / Allergy Remedy
  5. Chef’s Advice / Tips

5 Non-Related Topics:

  1. Yoga 
  2. Juicing
  3. Nutritional Info
  4. Weight Loss
  5. Food Photography

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