Social Media Marketing Dictionary: 2013 Edition
All the social media terms you should know
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AddThis – AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. Its analytics service can show you which pages are trending, where people are interacting with your brand, and what they’re saying about your content on Twitter.
Algorithm – An algorithm is a set of formulas developed for a computer to perform a certain function. This is important in the social sphere as the algorithms sites like Facebook and Google use are critical for developing content-sharing strategies.
Application Programing Interface (API) – An API is a documented interface that allows one software application to interact with another application. An example of this is the Twitter API.
Avatar – An avatar is an image or username that represents a person online within forums and social networks.
Aweber* – Email Service provider that allows you to collect email lists, create email campaigns, and manage direct email communications with your fans/audience. Aweber is an example of a SaaS application (software as a service)
BackType – BackType is a social media analytics company that helps companies measure their social engagement. Previously, the service started as a blog comment search engine. (Acquired by Twitter)
Big Data – Referring to extensive and data-heavy sets of information
Bitly – Bitly is a free URL shortening service that provides statistics for the links users share online. Bitly is popularly used to condense long URLs to make them easier to share on social networks such as Twitter. Example: http://www.thatsnickq.com/like = bit.ly/17SIq6W
Blip.TV – Blip.TV is an online video sharing site that provides a free and paid platform for individuals and companies who host an online video show.
Blog – Blog is a word that was created from two words: “web log.” Blogs are usually maintained by an individual or a business with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. “Blog” can also be used as a verb, meaning to maintain or add content to a blog.
Blogger – Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. Example: yourblogname.blogspot.com
Blog Talk Radio – Blog Talk Radio is a free web application that allows users to host live online radio shows.
BoardReader – BoardReader is a free search engine that allows users to search for keywords only in posts and titles of online forums, a popular form of social networking.
Bookmarking – Bookmarking online follows the same idea of placing a bookmark in a physical publication–you’re simply marking something you found important, enjoyed, or where you left off to continue reading later. The only difference online is that it’s happening through websites using one of the various bookmarking services available, such as Delicious.
Campaign – A series of messages that share a single idea or theme.
Chat – Chat can refer to any kind of communication over the internet but traditionally refers to one-to-one communication through a text-based chat application commonly referred to as instant messaging applications.
Circles – Circles are clusters of a user’s friends on Google+, meaning you can group certain people you choose to connect with on your Google+ into a certain Circle–such as colleagues, college connections, family, etc. When you want to share content with only these individuals, you include that specific Circle in your post’s sharing options.
Collecta – Collecta is a real-time search engine that includes results from blogs, microblogs, news feeds, and photo sharing services as they are published.
Collective Intelligence – Collective intelligence is a shared or group intelligence that emerges from the collaboration and competition of many individuals and appears in consensus decision-making in social networks.
Comment – A comment is a response that is often provided as an answer or reaction to a blog post or message on a social network. Comments are a primary form of two-way communication on the social web.
Compete – Compete is a web-based application that offers users and businesses web analytics and enables people to compare and contrast the statistics for different websites over time.
Connections – The LinkedIn equivalent of a Facebook ‘friend’ is a ‘connection.’ Because LinkedIn is a social networking site, the people you are connecting with are not necessarily people you are friends with, but rather you met in brief, heard speak, or know through another connection.
Consumers: The number of unique users who initiated clicks on your content that did not result in stories.
Consumptions: The number of clicks on your content that did not result in stories. Types of Consumptions: Link Clicks, Photo Views, Video Plays and Other Clicks.
CPL – “Cost Per Like,’ or how much it costs to acquire 1 new like on Facebook
Craigslist – Craigslist is a popular online commerce site in which users sell a variety of goods and services to other users. The service has been credited for causing the reduction of classified advertising in newspapers across the United States.
Creative Commons – Creative Commons is a nonprofit corporation dedicated to making it easier for people to share and build upon the work of others, consistent with the rules of copyright. It provides free licenses and other legal tools to mark creative work with the freedom the creator wants it to carry, so others can share, remix, use commercially, or any combination thereof.
CRO – “Conversion Rate Optimization,” is the method of creating an experience for a website or landing page visitor with the goal of increasing the percentage of visitors that convert into customers.
CTR – “Click through rate,” or the amount of people that clicked your link. This is often used to measure the performance of an online ad.
Custom Audiences – Target offline customers (email list, phone number list, Facebook UIDs) with Facebook Ads, regardless of whether they are fans
Daily Like Sources: The exact location a user chose to like your page.
Daily Likes: The number of likes accumulated on a particular day.
Daily Unlikes: The number of fans who unlikes your page on a particular day.
Delicious – Delicious is a free online bookmarking service that lets users save website addresses publicly and privately online so they can be accessed from any device connected to the internet and shared with friends.
Digg – Digg is a social news website that allows members to submit and vote for articles. Articles with the most votes appear on the homepage of the site and subsequently are seen by the largest portion of the site’s membership, as well as other visitors.
Disqus – Disqus is a comment system and moderation tool for your site. This service lets you add next-gen community management and social web integration to any site on any platform.
Earned Media – Distribution of your content by a second/third party at no cost to you. For the other media types see, Owned Media and Paid Media
Ebook – An ebook is an electronic version of a printed book. However, most ebooks are not actually available in print (unless you print them). These are typically published in PDF form.
EdgeRank – EdgeRank is the algorithm that Facebook uses to determine what articles should be displayed in a user’s News Feed.
Engagement – Interacting with another user based on exciting, educational, or provoking content. “Social Media Engagement” connects a piece of content (blog post, tweet, Facebook post, etc) with a user emotion to create a reaction. Click Here to Tweet the definition of Engagement
Engaged Fans: The number of unique fans who clicked anywhere on your content, whether it resulted in a story or not.
Engaged Users: The number of unique users who clicked anywhere on your content, whether it resulted in a story or not.
Engagement Rate: The percentage of unique users who liked, commented on, shared or clicked on your post after having been served an impression.
Eventbrite – Eventbrite is a provider of online event management and ticketing services. Eventbrite is free if your event is free. If you sell tickets to your event, Eventbrite collects a fee per ticket.
Facebook – Facebook is a social utility that connects people with friends and others who work, study, and live around them. Facebook is the largest social network in the world with more than 1 Billion users.
Fan Impressions: The number of times your content was shown to fans in News Feed, Ticker, Timeline or an ad. One unique fan can be shown multiple impressions.
Fan Paid Impressions: The number of times your content was shown to fans on News Feed, Ticker or Timeline with an ad.
Fan Reach: The number of unique fans who were served at least one impression of your content via News Feed, Ticker, Timeline or an ad.
Fan Paid Reach: The number of unique fans who were served at least one impression of your content via News Feed, Ticker or Timeline with an ad.
Firefox – Firefox is an open-source web browser. It has emerged as one of the most popular web browsers on the internet and allows users to customize their browser through the use of third-party extensions.
Flash Mob – A flash mob is a large group of people who assemble suddenly in a public place, perform an unusual and pointless act for a brief time, then quickly disperse. The term flash mob is generally applied only to gatherings organized via telecommunications, social media, or viral emails.
Flickr – Flickr is a social network based around online picture sharing. The service allows users to store photos online and then share them with others through profiles, groups, sets, and other methods.
Forums – Also known as a message board, a forum is an online discussion site. It originated as the modern equivalent of a traditional bulletin board, and a technological evolution of the dial-up bulletin board system.
Follow Friday (#ff) – Follow friday is a trend via the hashtag #ff every Friday on Twitter. Users select other usernames and tweet them with #ff in their post, meaning they recommend following those Twitter users. People tweet at their favorite brands, colleagues, celebrities–you name it!
Foursquare – Foursquare is a social network in which friends share their locations and connect with others in close physical proximity to each other. The service uses a system of digital badges to reward players who “check in” to different types of locations.
Frequency Distribution: A breakdown of the number of unique users served an impression of your content by frequency (1, 2, 3, 4, 5, 6-10, 11-20 or 21+ times).
Friends – No, not your pals you play poker with on the weekends. We’re talking Facebook friends. These are individuals you consider to be friendly enough with you to see your Facebook profile and engage with you.
Google Chrome – Google Chrome is a free web browser produced by Google that fully integrates into its online search system as well as other applications.
Google Documents – Google Documents is a group of web-based office applications that includes tools for word processing, presentations, and spreadsheet analysis. All documents are stored and edited online and allow multiple people to collaborate on a document in real-time.
Google+ – Google+ is Google’s new social network. It differs in that it promotes social sharing that is more similar to how people share in real life by providing features such as one that limits who you are talking to, creating 1-on-1 conversation.
Google Reader – Google Reader is an RSS reader that allows you to aggregate various blogs and sites and collect updates to new content in one location. You can log on whenever you choose, and the latest content from multiple blogs will be in one stream so you don’t have to navigate to each site individually.
Hangout – A Hangout is a video service on Google+ that allows you to video chat with up to 10 Google+ users are a time. You can name these chats, watch YouTube videos during them, open a Google Doc with colleagues, and much more.
Hashtag – A hashtag is a tag used on the social network Twitter as a way to annotate a message. A hashtag is a word or phrase preceded by a “#.” Example: #yourhashtag. Hashtags are commonly used to show that a tweet, a Twitter message, is related to an event or conference, online or offline.
hi5 – hi5 is a social network focused on the youth market. It is a social entertainment destination, with a focus on delivering a fun and entertainment-driven social experience online to users around the world.
HootSuite – HootSuite is a social media management system that helps brands streamline campaigns across social networks such as Twitter, Facebook, LinkedIn, and Google+ Pages. Teams can collaboratively monitor, engage, and measure the results of social campaigns from one secure, web-based dashboard.
HTML – HyperText Markup Language (HTML) is a programing language for web pages. Think of HTML as the brick-and-mortar of pages on the web. It provides content and structure while CSS supplies style. HTML has changed over the years, and it is on the cusp of its next version: HTML5.
Inbound Marketing – Inbound marketing is a style of marketing that essentially focuses permission-based marketing techniques that businesses can use to get found by potential customers, convert those prospects into leads and customers, and analyze the process along the way. Inbound marketing leverages tactics such as SEO, blogging, social media, lead generation, email marketing, lead nurturing, and analytics. It is in direct contrast to outbound marketing, which utilizes traditional interruptive marketing tactics such as direct mail, trade shows, print and TV advertising, and cold calling.
Infographic – Graphical representation of of information, statistics, or other data
Instagram– Instagram is a photo sharing application that lets users take photos, apply filters to their images, and share the photos instantly on the Instagram network and other social networks like Facebook, Flickr, Twitter, and Foursquare. The app is targeted toward mobile social sharing, and in just over one year, it has gained almost 15 million users. Currently, it is only available for iPhone devices.
Instant Messaging – Instant messaging (IM) is a form of real-time, direct text-based communication between two or more people. More advanced instant messaging software clients also allow enhanced modes of communication, such as live voice or video calling.
Joomla – Joomla is a content management system (CMS) that enables users to build websites and online applications.
Kickstarter – A new way to fund a product or service by way of crowd sourcing. See: http://www.kickstarter.com/hello?ref=nav
Klout – Klout is a measure of social influence. The service allows users to connect various social accounts such as Facebook, Flickr, YouTube, etc., and then provides every user with his or her Klout score. The score is out of 100–the higher the score, the more influence you have on the social world.
KPI – “Key Performance Indicator” – A metric used to gauge how a business is performing.
Like – A “Like” is an action that can be made by a Facebook user. Instead of writing a comment for a message or a status update, a Facebook user can click the “Like” button as a quick way to show approval and share the message.
LinkBuilding – Link building is an aspect of search engine optimization in which website owners develop strategies to generate links to their site from other websites with the hopes of improving their search engine ranking. Blogging has emerged as a popular method of link building.
LinkedIn – LinkedIn is a business-oriented social networking site. Founded in December 2002 and launched in May 2003, it is mainly used for professional networking. As of June 2010, LinkedIn had more than 70 million registered users, spanning more than 200 countries and territories worldwide.
LinkedIn Today – LinkedIn Today is LinkedIn’s own version of a social news service. Every industry on LinkedIn (marketing, journalism, technology, etc.) has its own LinkedIn Today. Stories are selected based off which ones are posted and shared the most by users of LinkedIn.
Logged-in Page Views: The number of times your page was visited by a user logged-in to Facebook.
Logged-in Tab Views: The number of times a tab was visited by a user logged-in to Facebook.
Marketing Mix – The marketing mix is often crucial when determining a product or brand’s offering, and is often synonymous with the “four Ps”: price, product, promotion, and place. Newer concepts have been introduced, such as the “Seven Ps” or “Four Cs.” Read more about those here: Wiki Marketing Mix
Mashup – A content mashup contains multiple types of media drawn from pre-existing sources to create a new work. Digital mashups allow individuals or businesses to create new pieces of content by combining multiple online content sources.
Meme – A meme on the internet is used to describe a thought, idea, joke, or concept to be shared online. It is typically an image with text above and below it, but can also come in video and link form. A popular example is the “I Can Has Cheezburger?” cat meme that turned into an entire site of memes.
MySpace – MySpace is a social networking website owned by News Corporation. MySpace became the most popular social networking site in the United States in June 2006 and was overtaken internationally by its main competitor, Facebook, in April 2008.
Native Advertisement – Ads on a website that act or behave like the sites content. For example: Sponsored Post, Product Review, or Premium Ads on Facebook
Negative Feedback: Actions users can take to tell Facebook that they do not want to see your content. Examples: Hide post, hide all posts, report as spam, unlike page.
News Feed – A news feed is literally a feed full of news. On Facebook, the News Feed is the homepage of users’ accounts where they can see all the latest updates from their friends. The news feed on Twitter is called Timeline (not to get confused with Facebook’s new look, also called Timeline).
Opera – Opera is an open-source web browser. While not as popular as Firefox, Opera is used as the default browser on some gaming systems and mobile devices.
Organic Impressions: The number of times your content was shown on News Feed, Ticker or Timeline without advertising.
Organic Reach: The number of unique users who were served at least one impression of your content via News Feed, Ticker or Timeline without advertising.
Orkut – Orkut is a social networking website that is owned and operated by Google. The website is named after its creator, Google employee Orkut Büyükkökten. Although Orkut is less popular in the United States than competitors Facebook and MySpace, it is one of the most visited websites in India and Brazil.
Outsource – When you contract out a task that needs to be completed
– “To me, outsourcing is about leveraging time as a business owner so that I can work ON my business, instead of being trapped working IN it.” @ChrisDucker Click to Tweet this
Owned Media – refers to a media channel that the publisher owns. A couple of examples would be; company website, social media accounts, YouTube channel, etc.
Page Rank – PageRank is a link analysis algorithm, named after Larry Page and used by the Google web search engine, that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of “measuring” its relative importance within the set.
Paid Impressions: The number of times your content was shown on News Feed, Ticker or Timeline with an ad.
Paid Media – refers to purchasing space on another publishers media page/source. An example of paid media could be a Sponsored Post on Facebook.
Paid Reach: The number of unique users who were served at least one impression of your content via News Feed, Ticker or Timeline with an ad.
Panda Update – Google Panda is a change to Google’s search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of “low-quality sites” or “thin sites”, and return higher-quality sites near the top of the search results.
Pandora – Pandora is a social online radio station that allows users to create stations based on their favorite artists and types of music.
Penguin Update – Google Penguin is a code name for a Google algorithm update that was first announced on April 24, 2012. The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using now declared black-hat SEO techniques, such as keyword stuffing, cloaking, participating in link schemes, deliberate creation of duplicate content, and others.
Permalink – A permalink is an address or URL of a particular post within a blog or website.
Plugin – Most notable on the WordPress platform, A “Plugin” is a piece of software that adds a specific feature to an existing piece of software or application. Wordpress says, “Plugins can extend WordPress to do almost anything you can imagine.”
Podcast – A podcast, or non-streamed webcast, is a series of digital media files, either audio or video, that are released episodically and often downloaded through an RSS feed.
Positive Feedback: Actions users take that generate stories and spread your message to their friends. Examples: Question answer; Offer claim; post comment, like or share; Event RSVP.
Post Clicks: The number of clicks on your content, whether it resulted in a story or not.
Posterous – Posterous is a blogging and content syndication platform that allows users to post content from any computer or mobile device by sending an e-mail.
PostRank – PostRank monitors and collects social engagement related to content around the web. Essentially it helps publishers understand which type of content promotes sharing on the social web.
Promoted Post – When someone pays to highlight an organic post
Qik – an online video streaming service that lets users stream video live from their mobile phones to the web.
Quantcast – Quantcast provides website traffic and demographics for websites. The tool is primarily used by online advertisers looking to target specific demographics.
Real-Time Search – Real-time search is the method of indexing content being published online into search engine results with virtually no delay.
Reddit – Reddit is similar to Digg. It is a social news site that is built upon a community of users who share and comment on stories.
Retweet – A retweet is when someone on Twitter sees your message and decides to re-share it with his/her followers. A retweet button allows them to quickly resend the message with attribution to the original sharer’s name.
RSS Feed – RSS (Really Simple Syndication) is a family of web feed formats used to publish frequently updated content such as blogs and videos in a standardized format. Content publishers can syndicate a feed, which allows users to subscribe to the content and read it when they please, and from a location other than the website (such as reader services like Google Reader).
RSS Reader – An RSS reader allows users to aggregate articles from multiple websites into one place using RSS feeds. The purpose of these aggregators is to allow for a faster and more efficient consumption of information. An example of an RSS Reader is Google Reader.
SaaS – Software as a Service, refers to a computer program that performs a specific function or task. Quickbooks is an example of a SaaS application.
Scribd – Scribd turns document formats such as PDF, Word, and PowerPoint into a web document for viewing and sharing online.
Search engine marketing (SEM) – is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising.
Search Engine Optimization (SEO)– Search engine optimization is the process of improving the volume or quality of traffic to a website from search engines via unpaid or organic search traffic.
Second Life – Second Life is an online virtual world developed by Linden Lab that was launched on June 23, 2003. Users are called “residents,” and they interact with each other through avatars. Residents can explore, meet other residents, socialize, participate in individual and group activities, create and trade virtual property and services with one another, and travel throughout the world.
Seesmic – Seesmic is a popular desktop and mobile social application. Using APIs, Seesmic allows users to share content on social networks such as Twitter and Google Buzz from the same application.
Sentiment – Sentiment is normally referred to as the attitude of user comments related to a brand online. Some social media monitoring tools measure sentiment.
SlideShare – SlideShare is an online social network for sharing presentations and documents. Users can favorite and embed presentations as well as share them on other social networks such as Twitter and Facebook.
Skype – Skype is a free program that allows for text, audio, and video chats between users. Additionally, users can purchase plans to receive phone calls through their Skype account.
Social Media – Social Media is an instrument of communication (photo, video, blog post, etc) designed to be spread through social interaction, and created using highly accessible and scalable publishing platforms; like Facebook, Twitter, Pinterest, Instagram, etc.
Social Media Monitoring – Social media monitoring is a process of monitoring and responding to mentions related to a business that occur in social media.
– “Social Media Monitoring is listening to what’s being said about your brand on the internet! This gives you the unique ability of being able to interact directly with your customers.” @SimplyMeasured Click HERE to Tweet
Social Proof – also known as social influence. It refers to the psychological influence that the behaviors of others have on our decision making process.
Sponsored Stories – Messages coming from friends about them engaging with a Facebook Page that a business paid to highlight.
SoLoMo – A term that describes the three main trends of online marketing; Social, Local, Mobile
Stories: The number of times users interacted with your content in ways that were displayed to friends and followers. Examples: Page like; checkin, page mention, Event RSVP; Offer claim; post like, comment or share.
StumbleUpon – StumbleUpon is a free web-browser extension that acts as an intelligent browsing tool for discovering and sharing web sites.
Tag Cloud – A tag cloud is a visual depiction of user-generated tags, or simply the word content of a site, typically used to describe the content of web sites.
Talking About This: The number of unique users who generated a story about your content.
Technorati – Technorati is a popular blog search engine that also provides categories and authority rankings for blogs.
Timeline – Timeline is the new Facebook form that categorizes user posts by time/date.
Total Impressions: The number of times your content was shown on News Feed, Ticker, Timeline or an ad. One unique user can be shown multiple impressions.
Total Likes: The number of likes accumulated by your page through a particular day.
Total Reach: The number of unique users who were served at least one impression of your content via News Feed, Ticker, Timeline or an ad.
UX – “User Experience,” is the overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use.
VA – “Virtual Assistant” or staff working for you remotely. Some great resources for VA’s are Elance.com, ODesk.com, Yourmaninindia.com
Viral – Describes a person, place, thing, idea, photo, video, or any piece of content on the web that quickly spreads across the internet
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